Industry Practicum Projects
1
Novonesis
Novonesis is at the forefront of biotechnological advancements with a renewed focus on enhancing animal health and nutrition through the use of probiotics and supplemental enzymes.
The project involved a comprehensive analysis of industry trends, competitor strategies, customer needs, and regulatory landscapes to identify untapped opportunities for Novonesis.
2
Labtools.AI
Labtools.AI is a software company with AI/ML Solutions in the biotech space. This project involves surveying key market segments to create the “State of the Lab Report”. The goal is to assess market potential, refine strategies, and create effective messaging for customer engagement. Below is marketing collateral that was created for the inventory tracking tool "LabTrackerz".
3
bioMérieux
This project analyzes the current landscape of downstream blood culture testing—covering molecular, identification (ID), and antimicrobial susceptibility testing (AST) solutions—to assess competitors and emerging technologies relevant to bioMérieux. It also identifies diagnostic gaps between clinically important organisms and those detectable by existing blood culture systems, focusing on challenges related to in vitro growth, with the goal of improving sepsis diagnosis and supporting more effective antimicrobial treatment decisions. Presentation available upon request.